This is not a NASA shot from space, but simply website traffic we get from around the world inquiring about mobile apps. This shot was taken from our Google Analytics. Grand Apps works with tons of businesses worldwide, not just the US. Mobile marketing is spreading across the globe with increases in smartphones. 2013 started the revolution when smartphone imports / exports worldwide overtook dumbphones.
2015 is an exciting year in the mobile world. This year is the year that mobile will surpass desktop, according to comSource.
If these trends keep up, desktop browsing will flatline, or even begin dropping.
Why is this important?
Well for one, these are global numbers, meaning people are mobile everywhere. If people are mobile, they will be expecting a great mobile experience on their devices. So when you're looking at ways to improve your business...you should stop & start thinking about how your customers interact with your web & mortar store online. You should start by doing it yourself. Grab out your phone, open your website & check if it is easy to use on mobile. Do you have to pinch & zoom? If you do, it's time for a new mobile website & app.
2015 is going to be the year of mobile and your customers are not waiting around for you to keep up, it is you who must keep up with them. Sure mobile apps cost money, but it is worth the investment...not to mention soo many awesome benefits like Geo Fenced Push Notifications (click here to see more).
If you are sitting there worried you are not mobile yet, don't worry because not too many businesses are there yet. Less than 50% are mobile but you can still get a jumpstart.
As always, if you have any more questions, just ask someone on our team. Shoot in an email to firstname.lastname@example.org with questions & we will answer.